|Introducing your MCO|
|Posted Thursday, February 23, 2012 1:31 PM|
|Pioneers, trailblazers, visionaries — all have helped define the U of M through its most recent branding campaign. Responsible for the campaign, and facilitating its integration into all areas of university marketing, is the team in the marketing communications office (MCO). The former public affairs department has itself undergone a significant transformation recently, with the support of the ROSE program.|
One of two initiatives within the external relations stream — the other is philanthropy — the mandate of the marketing communications office initiative has been to unite the entire university community in a common marketing communications vision, while continuing to celebrate what makes each unit and faculty unique.
To accomplish this goal, the office has developed a new internal structure with a client relations area and a creative solutions area. “Both areas, through the ROSE program, will see an increase in staff resources so that the new MCO, when all the pieces are in place by the end of the next fiscal year, can deliver strategic and integrated creative marketing communications solutions for the entire university,” says John Danakas, director of MCO.
The desire to have more consistent and integrated marketing communications across campus was identified in the first phase of the ROSE program. “The university’s impact in the past was all too often diffuse rather than unified,” says Danakas. “There was a lot happening, but we weren’t all benefiting because it was not integrated. Now, our office is much more client-focused, and buy-in across the university has improved tremendously,” says Danakas.
The first side of the model to be realized was the client relations area, which is almost fully staffed. Currently, nine client relations coordinators are in place, focused on eight strategic areas: alumni and philanthropy, Faculty of Kinesiology and Recreation Management, Indigenous achievement, the president’s office, research, faculties, students and internal projects.
It’s a new approach for a university marketing and communications office, one that other institutions are certainly noticing. “We talked to other universities when we were putting together this plan and a lot of them wanted to move in a similar direction, but weren’t able to. We were because of the ROSE project,” says Danakas. “This is a model that many other universities would like to follow, but we’re doing it first.”
In the coming months, MCO’s creative solutions area will see the addition of six new staff members, furthering its ability to provide toolkits and templates to faculties and units across campus. One area of focus for the coming year is the optimization of social media on campus, which will be addressed with the addition of a social media manager this spring.
In the past year, MCO has seen great success in integrating the university’s visual identity and branding across the university. While working on the new structure of MCO, the department was also launching its very successful Trailblazer branding campaign.
The campaign’s dynamic imagery and bold “power” words — trailblazer, innovator, visionary, etc. — are reflected in many of the visual materials developed for stakeholders across the university. “The Trailblazer branding has been embraced by the university, as well as by our partners in the community,” says Danakas.
“Everyone wants to be a part of this campaign, and to see their areas reflected in the power words,” he adds. Earlier this month, Danakas and members of his team were on hand in Seattle to accept eight CASE (Council for Advancement and Support of Education) awards in recognition of the brand campaign.
“The university is going to benefit from having a more impactful image in the community,” says Danakas. “Having a strong identity in the community will help to attract students, the best faculty and staff and increased funding.”
>>For further information, see the ROSE link below.
ROSE is also on Twitter @ROSEumanitoba and has a dedicated blog, at the link below.
New email and calendar system starts February 21
The university-wide migration to the Microsoft Exchange email and calendar system began February 21. After a successful pilot migration of 280 users, new users will be migrating, beginning at a rate of 200 a week, until all faculty and staff are operating on the new system.
Microsoft Exchange is an integrated system that, along with Microsoft’s Active Directory, provides a complete solution for file and print sharing, email, calendar, and collaborative communication. This phase of the project is focusing exclusively on the email and calendar solutions.
The Oracle (Corp Time) calendar will be retired as the calendar of record as of June 1, 2012. As calendar content from Oracle will not be moved to the Exchange system, all users will be asked to manually transfer their calendar information once they have migrated to Exchange.
All individuals will be alerted three weeks prior to their scheduled migration.
For more information please visit link below.
|For more information, contact:|
Mariianne Mays Wiebe
Editor, The Bulletin
Marketing Communications Office
Phone: (204) 474-8111
Fax: (204) 474-7631