A Heading question can be any text or HTML that you want. It is not like other question types in that there is no field for a user to fill out. The Heading question is meant purely as informational.

Since you have full control over the content and layout of a Heading question, you can insert images, links, formatted text, etc. within your Web Form to provide as much supporting information to your users as you see fit.

Note: For the Heading question, there is a "Public Write" option. A heading question is not a question that can be filled out by a user. In this case, "Public Write" defines whether or not the Heading question will be visible to public users when they are filling out the form.